Originally published in 2021 on BlockSocial, a blockchain-focused website that is no longer active.
In honor of its founder’s 200th birthday, luxury brand Louis Vuitton launched a blockchain-based mobile game, Louis the Game, on Wednesday, August 4.
The free-to-play app features 30 collectible NFTs (non-fungible tokens) designed by digital artist Beeple. These NFTs are available to all players and cannot be sold or traded.
Users play as Vivienne, the Louis Vuitton (LV) brand mascot, whose appearance can be customized with a variety of LV prints.
In story mode, the game opens in a lush green woodland environment inspired by Louis Vuitton’s childhood home in Anchay, located in the French Jura. Players are introduced to the basic gameplay mechanics before exploring further to collect Louis Vuitton emblem-printed candles.
Each candle unlocks a collectible postcard. There are 200 postcards in total, each with a historical fact about Louis Vuitton’s early life and the evolution of the Louis Vuitton brand.
In addition to candles, players can discover 14 collectible Louis Vuitton accessories, including sunglasses, hats, and jewelry.
To advance to the next level, players must help Vivienne collect all candles in the level to unlock the key to the Louis Vuitton trunk. Completing levels also unlocks new abilities, such as wall climbing and double jumping.
Louis Vuitton left home at age 13 and walked to Paris, France, arriving there years later, according to Biography.com. In the second level of Louis the Game, Vivienne mirrors this journey to Paris via hot air balloon.
During this level, players can explore the city, climb the Eiffel Tower, and ride the Roue de Paris, all while continuing to collect candles and uncover knowledge of Louis Vuitton history.
The game also includes a Time Trial mode that challenges players to collect candles as quickly as possible.
Louis the Game is free-to-play and available on iOS and Android devices. It is designed to be fun and accessible to all players, regardless of familiarity with blockchain-based games or the Louis Vuitton brand.
All Screenshots by BlockSocial.
Krista the Writer 